Bijelo jaje
DIGITAL CLASSIFIEDS PLATFORM STABILIZATION & SCALING
Client
Bijelo jaje
Industry
Digital Media & Online Marketplaces
Team size
6
Time Frame
5 months
Technology used
The History of partnership
BIJELO JAJE & SERAPION
Bijelo Jaje engaged Serapion at a critical moment in the platform’s evolution. While the classifieds portal already existed and had market visibility, the project was struggling with stability, delivery predictability, and technical clarity.
The platform had already undergone a transition from an initial WordPress implementation to a custom Next.js-based solution, but the process lacked sufficient product and technical leadership. As a result, the team faced frequent rework, unclear requirements, and delayed delivery. Serapion was brought in to stabilize the project, introduce structure and transparency, and help Bijelo Jaje move from reactive development toward a controlled, scalable delivery model.
The platform had already undergone a transition from an initial WordPress implementation to a custom Next.js-based solution, but the process lacked sufficient product and technical leadership. As a result, the team faced frequent rework, unclear requirements, and delayed delivery. Serapion was brought in to stabilize the project, introduce structure and transparency, and help Bijelo Jaje move from reactive development toward a controlled, scalable delivery model.
The vision
WHERE IT ALL BEGINS
Bijelo Jaje’s long-term vision is ambitious: to build a classifieds platform capable of outperforming established market leaders. In the short term, the focus was clear. Stabilizing the platform so it could operate reliably, resolving critical bugs and structural issues, and enabling the delivery of essential features required to remain competitive were top priorities.
This vision required not only new functionality, but also a solid technical and organizational foundation capable of supporting continuous growth.
This vision required not only new functionality, but also a solid technical and organizational foundation capable of supporting continuous growth.
The Challenge
UNTANGLING THE KNOT
The project faced a combination of technical, organizational, and process-related challenges. In addition, SEO, a critical success factor for classifieds platforms, was in a poor state and directly affected visibility and competitiveness.
Key challenges:
- An unstable platform with frequent regressions
- Reactive development driven by fixes instead of planning
- Unclear or insufficiently defined requirements
- Low transparency and limited predictability in delivery
- A complex and evolving technology stack with multiple integrations
- High dependency on a small external development team holding most domain knowledge
The solution
HOW WE MADE IT WORK
Serapion’s approach focused on clear priorities and sustainable solutions. The initial emphasis was on stabilizing and understanding the existing system, followed by accelerating delivery to ensure that improvements were long lasting and not short term fixes.
Stabilization & Quick Wins
- Rapid onboarding into existing systems and the codebase
- Identification and prioritization of critical technical issues
- Delivery of quick wins to immediately improve platform stability
- Reduction of technical debt through clearer ownership and decision making
Structured Delivery & Transparency
- Clear task definition and prioritization
- Improved communication and regular status reporting
- Proactive identification of risks and bottlenecks
- Introduction of a more predictable delivery rhythm
This approach enabled the team to stabilize the platform while continuing development. At the same time, it laid strong foundations for SEO improvements, future integrations, and scalable growth, ensuring the platform is ready for the next phase of product evolution.
The value
IMPACT THAT MATTERS
The collaboration delivered immediate and long-term value.
Bijelo Jaje moved from a fragile, reactive setup to a controlled and forward-looking delivery model
Bijelo Jaje moved from a fragile, reactive setup to a controlled and forward-looking delivery model
Benefits delivered:
- Improved platform stability and reliability
- Faster and more predictable delivery of changes
- Increased transparency for stakeholders
- Stronger SEO foundations for long-term growth
- Reduced dependency on reactive fixes
- A clearer path toward scaling the platform competitively
Skill that stand out
CORE STRENGTHS
Platform Stability & Scale
Delivering reliable solutions under pressure with a strong focus on long-term growth and sustainable architecture.
Technical & Product Clarity
Translating ambiguous, complex requirements into clear, actionable execution plans that teams can actually build on.
SEO & Marketplace Expertise
Deep understanding of discoverability, search performance, and growth mechanics for classifieds and marketplace platforms.
Handover and Delivery Stabilization
Took over a mid-development project at risk, conducted a rapid audit, and stabilized the platform to secure successful delivery.